With Digital channels now playing an integral part in every marketeers roadmap its imperative, you create a Digital Strategy that compliments your more conventional forms of marketing. Every companies driving factor for online marketing should be, brand awareness, product purchase, and customer loyalty.
Here are a few tips on how to define your Digital Marketing Strategy
- Be able to identify your business objectives
Its always a good start to find out where you are as a company, where you want to go and how you plan on getting there, once you have answered these questions you can begin to formulate your strategy. Having a clear objective is also critical to the success of every campaign you will ever run so be sure you establish a clear set of goals and a defined direction for where you want to go and what you want to achieve.
- Understanding the importance of the customer journey.
The most important person in every company is the customer so the better you know and understand them the easier it will be to tailor your strategy to suit the needs of your audience. To do this put yourself in their shoes, go on their journey, ask them questions, look for feedback, do this through focus groups or existing social media channels. This will be invaluable in understanding the expectations of your target audience. Finally access all of the touch-points your customers make contact with your business, such as your website & social media channels as this will truly let your see what your customer sees and understand their journey.
- Engage with your audience
Its become a known fact that online customers (including myself) have what is fondly called online ADHD so just producing and promoting quality content is no longer enough, your content must not only be engaging you as a company must engage with your audience. If you dont, your competitor certainly will. You need to become a skilled online conversationalist and subject matter expert for your customer and find content that will resonate deeply with them. The more contact you have with the people who support your business, the more successful your business will become. The easiest way to do this is of course build social media groups to offer special promotions and campaigns.
Building and implementing a digital marketing strategy is never easy but I hope that reading the above will help you have success with yours.