Social selling is the process of developing relationships as part of the sales process via social media, and with companies aghast of falling behind their competitors, I am already seeing huge mistakes being made online with CEO’s and Directors quickly jumping on the social selling bandwagon instead of looking to change company culture.
This now seems to be where most
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According to a recent report by Aberdeen
“Now more than ever Marketing and Sales need to be united in strategy and consistent in execution”
The same content will not work across all channels, you need to be smart and tailor your content, not only to your market but to single prospects. Publish valuable, helpful information that will bring significance to the online relationships you make.
Most importantly listen to the voice of the customer, 33% of customers trust what a seller tells them,
Social Selling is not the way of the future, it’s the way of the now and it is only companies who have a well-structured social selling strategy in place will be successful in this vast digital space.