WEB ANALYTICS

WEB ANALYTICS

Analytics platforms measure activity and behaviour on a website, for example: how many users visit, how long they stay, how many pages they visit, which pages they visit, and whether they arrive by following a link or not.

Analytics platforms measure activity and behaviour on a website, for example: how many users visit, how long they stay, how many pages they visit, which pages they visit, and whether they arrive by following a link or not.

Analytics Audit & Configuration
In a nutshell, a Google Analytics health check is a walk through of the implementation and instrumentation of a site’s analytics setup. We want to answer the following questions:
Does it collect what we need?
Can we trust this data?
Where are the holes?
Is there anything that can be fixed?
Is anything broken?
What reports should be avoided?

Tracking & Tag Management
One of the more important parts of analytics is making sure you’re tracking things correctly. If you’re not doing that part right, you can’t trust the data in your reports.

Tag management systems control the deployment of all other tags and mobile vendor deployments via an intuitive web interface, without requiring any software coding. Tag management systems make it easy to add, edit or remove any tag with point and click simplicity. Enterprise tag management solutions – compared to free tag managers – also deliver a variety of advanced capabilities, such as customization, data management, privacy controls, mobile application support and much more.

Analysis and Reporting
We will use our Analytics tools and skills to explore your data and use our reporting tools to organise your data to provide you will relevant insights to boost your business.