PPC – Search (Pay Per Click)
Best practices for PPC search engine marketing include:
Practice ongoing keyword aggregation and expansion
Group and organize keywords strategically
Discover and eliminate negative keywords
Following these best practices, We will greatly improve your pay-per-click results and the ROI of your PPC marketing campaigns.
PPC – Display
Display advertising is defined by banner ads (graphic or text), that appear in specifically designated areas of a website or social media platform (Facebook, Instagram, Twitter etc.). Digital display advertising comes in a variety of different forms, but at its core, it revolves around the same principle – attracting and converting visitors to your website.
SMM (Social Media Marketing)
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.